Resources
Practical answers to the questions business owners ask before hiring anyone: what is wrong with the site you have, what this work costs, which piece to fix first, and how to tell whether any of it worked.
If your website is not producing work
Diagnosing what is actually wrong with the site you have.
- Your website gets visitors and no calls. Here is how to find out why. The six things that explain a website producing no inquiries, what each failure looks like in a local service business, and why owners usually blame the design when the problem is somewhere else. For anyone who already has a site and is not sure it is working.
- The contractor website checklist: what to look for on the site you have Eleven things a contractor’s website is either doing or not, written to be walked through with a phone in about five minutes, in the order that costs the most work when it is missing. For anyone who suspects the site is the problem but cannot say where.
If the business looks smaller than it is
Credibility, presentation, and whether the identity still fits.
- Why a good business can look less credible online than it is Stock photography, a presentation left over from an older version of the business, no named person anywhere, details that disagree between the site and the listing. Seven places credibility leaks, and why it is usually the cheapest gap on the list to close.
- When a rebrand is worth doing, and when it is an expensive distraction Five situations that genuinely warrant a new identity, five that people mistake for them, and the much cheaper thing worth trying first. For an established business wondering whether the brand has stopped fitting.
If you are about to pay for a website
What it costs, what to build it on, and how big it needs to be.
- What a small business website actually costs, and what changes the number Why published ranges run from a few hundred dollars to thirty thousand, the four things that genuinely move the price, and when a simple inexpensive site is the right answer. For anyone collecting quotes and trying to compare them.
- Website builder or custom build: which one your business actually needs What a builder does well, where it stops being enough, and the costs on both sides that are usually left out of the comparison — including the ones that are your time rather than an invoice. For anyone deciding before they commit.
- How many service pages your website actually needs When a service deserves its own page and when it belongs inside another, why building a page for every town you serve is usually the wrong advice, and how to work out your own number. For anyone planning a build or a rebuild.
If customers are not finding you
Local search, the Google profile, and how long any of it takes.
- Local SEO and your Google Business Profile are not the same thing What the profile can do alone, what it cannot carry, and which of the two to fix first depending on what you already have. For anyone who has been told to “do SEO” and already has a Google listing.
- Why your business may not be showing on Google Maps Unverified, incomplete, miscategorized, misconfigured, restricted, duplicated, or simply further away than the businesses being shown. Which causes are fixable and which is not, by anyone.
- How long local SEO takes before you start seeing movement Discovery, indexing, ranking and traffic are four stages weeks or months apart. What moves in the first few weeks, what genuinely takes months, and what would actually indicate something is wrong.
If you are deciding what to spend on next
Sequencing, whether it is worth it at all, and how to tell.
- Fix the website first, or the search work? How to tell which you need. The two ends of the same funnel fail differently, and the evidence that separates them is already in front of you. Which one to spend on first, and the case for doing neither yet. For anyone who has been quoted for both.
- Is local SEO worth paying for? Sometimes. Here is when it is not. Written from the side that sells it: when local search is the cheapest work a business can buy, and the situations where the honest answer is to spend the money somewhere else.
- What a small business should actually track. It is four things. Four numbers worth an owner’s attention, six that are not, and an honest account of what attribution cannot tell you about a business whose customers call the number on the van.
- What answer engine optimization is, and whether a local business needs it What changed when search started answering questions instead of listing links, what did not change, what the work actually involves, and the things it cannot guarantee however it is sold to you.
If you would rather just check
Faster than reading three pages.
The Free Website Audit reads your site and reports what it finds across six areas that cover most of what the first resource above describes, with the evidence behind each judgment. It is free, no call is attached, and if nothing is worth paying to change it says so.
Prices for everything Kreated does are published on Pricing, and the seven services are listed under Services.