Rare Raleigh Restoration
Website · Google Business Profile · Ongoing monthly SEO
Read the case study →Website Redesign
Your current site improved or replaced, keeping what already works for you.
Recent work
What it is
Keep what works, rebuild what doesn’t
A redesign improves or replaces a website that already exists, keeping what is already working for you and rebuilding what is not.
The starting point is the site you have, not a blank page. Some redesigns keep the structure and change how it looks and reads. Some keep the brand and rebuild everything underneath it. Which one you need is a finding, not a package — and it is worked out before anything is quoted.
Like every build here, the person who scopes the project is the person who designs and builds it. Who that is, and why it works that way.
What carries over
Kept, moved, or rebuilt
The starting point is the site you have, not a blank page.
- What already works, keptThe pages earning attention, the content that is already correct, the addresses those pages live at.
- Addresses kept, redirects setWhere a page is merged or replaced, a redirect points the old address at the new one.
- Content edited, not rewrittenWhere words genuinely have to be made rather than migrated, that is scoped and priced on its own.
- A new design and buildDesigned and built by the same person, responsive from the start.
- Measurement wired inForm submissions and phone taps recorded as conversions before launch.
- A careful launchThe avoidable mistakes planned out: changed addresses, broken internal links, crawling blocked at launch.
Where the brand itself is the problem, that is a separate piece of work with its own scope: brand strategy and identity, which can run alongside a build or on its own.
How it runs
The same shape as any build here
Scope first, in writing: what the site has to do, which pages exist, and what it costs.
Typical timeline: 1–2 weeks often at the shorter end when much of the content survives
- DecideScope, in writing, firstWhat the site has to do, which pages exist and what each one is for.
- BuildStructure before surfaceThe page map and the path to contacting you, settled before any design.
- BuildDesign and build togetherDesigned and built by the same person, so what is drawn is what ships.
- BuildCopy worked through with youYour wording tidied, with headlines and calls to action written for you.
- VerifyMeasurement wired inForm submissions and phone taps recorded as conversions before launch.
- VerifyQA, then launchChecked across real screen sizes and browsers, search-ready from day one.
Each step sits inside one of the five in the Method.
The steps, and where you sign off. Figures are on the pricing page, with what moves the number in either direction.
Compared
Redesign, or start over
| Start over | Redesign | |
|---|---|---|
| Starting point | A blank page | The site you already have |
| What is kept | Nothing by default | Pages earning attention, correct content, existing addresses, the recognition in your mark |
| Best when | There is nothing worth keeping, or nothing there at all | The bones are sound and the surface is tired |
No site yet? That is web design and development.
Every project is scoped and priced in writing before it begins.
When a redesign is the right call
And when it is not.
The site no longer matches the business. Something that was fine to launch with and now argues against the quality of the work it is supposed to represent. This is the most common reason, and the most legitimate.
It cannot carry what you need to add. Service pages, a location page, a proper contact path, or the structure that search work depends on. If the site cannot hold those, adding them is the more expensive route.
Read more
It is not findable and the reasons are structural. Sometimes visibility is a content and profile problem on a sound site, in which case local SEO is the cheaper answer and you should be told that. Sometimes the structure itself is the obstacle. Which one comes first is worth reading before you spend anything.
Not because it looks dated to you. A site that is working is allowed to be plain. If nothing is broken and nothing is missing, a redesign is a discretionary purchase and will be described as one.
Built in
Who this was built for
A site that existed and was rebuilt.
Before and after
Rare Raleigh, rebuilt
The same business, before the redesign and after it.
“They listened to exactly what we wanted, offered helpful suggestions, and created a website that represents our company perfectly.”
Read the full review
We had an excellent experience working with Kreated on our company’s new website. Before making a decision, we researched and compared several other website designers, and Kreated offered the best combination of quality and affordability. Communication was excellent throughout the entire process, and they were responsive, professional, and easy to work with. They listened to exactly what we wanted, offered helpful suggestions, and created a website that represents our company perfectly. We couldn’t be happier with the finished product and highly recommend Kreated to any business looking for a professional, modern, and affordable website!
Questions
Redesigns, answered
Will I lose the pages I already rank for?
Pages worth keeping keep their addresses. Where a page is merged or replaced, a redirect points the old address at the new one so existing links still resolve. What is deliberately not promised is a search outcome. No project here claims a ranking or traffic result caused by a redesign, so this page does not claim one.
Can you keep the copy we already have?
Where it earns its place, yes. And that is usually more of it than owners expect. Existing wording gets tidied and reorganized rather than replaced for the sake of it. What tends to change is the order, the headings and the calls to action.
Do we have to rebuild everything at once?
Not necessarily. If the structure is sound and only the surface has aged, the work is smaller and cheaper than a full rebuild. That is the first thing worth establishing, and it is what the Free Website Audit is for.
What if our site is on a builder like Wix or Squarespace?
That is a normal starting point. What matters is what the site has to do next, not what it was made with. The platform question is settled in scoping, in writing, before anything is rebuilt.
Is a redesign cheaper than a new site?
Often, but not always. It depends on how much survives. A redesign has no package of its own: it is scoped and priced against the same Launch and Growth engagements, because the work is the same work whether the starting point is a tired site or a blank page.
Can I see a redesign you have actually done?
Yes. Rare Raleigh Restoration is on this page above, the real previous site and the real site that is live now, both captured, with no metric attached to either.
How long does a redesign take?
Most website projects take about 1–2 weeks, depending on scope, feedback, and how quickly the content and assets arrive. A redesign sits in the same range, and often at the shorter end when a good amount of the existing content survives.
How does payment work, and who owns the result?
Standard website projects are 50% to start and 50% before launch; larger or custom projects may use milestones defined in the proposal. After final payment you own the finished website and the design and content created specifically for you. The full answer is on the Web Design page.
Will my rankings drop right after launch?
A short unsettled period is normal while search engines recrawl and reassess the site. What causes lasting damage is not the redesign itself but the avoidable mistakes around it: addresses changed without redirects, pages that were already performing rewritten, internal links broken, crawling blocked at launch. Those are planned for rather than discovered afterward, and the site is watched after launch rather than handed over and forgotten. Nobody can promise positions will be identical, and this page does not.
What happens to my old page addresses?
Every existing address is listed before anything changes and mapped to exactly one address on the new site. Redirects are set at the server rather than in the browser, and chains where one redirect points at another are avoided, because each additional hop costs something.
Where to go next