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Google Business Profile

Profile creation, claiming, verification guidance, and optimization.

Recent work

What it is

The panel buyers see before your website

The Google Business Profile is the panel that appears beside or above the search results when somebody looks up your business or a service you provide nearby. This is the work of creating it, claiming it, getting it verified and making it accurate.

For most local buyers the profile is what they see before the website, and often instead of it. Hours, service area, categories, photos and reviews are read there and a decision is frequently made there. Getting it accurate and complete is usually the highest-return hour anyone spends on local search.

What gets fixed

Every part of the listing

1234
  1. 1
    PhotosCurrent work, in place of missing or outdated images.
  2. 2
    Name, category and reviewsThe primary category is the strongest signal a profile owner controls.
  3. 3
    Services, hours and descriptionThe details that are quietly wrong, put right.
  4. 4
    Call and directionsWhat most buyers do from here, often before visiting the website.

What you get

Created, claimed, corrected

  • Creation and claimingSet up where there is not one, claimed where it exists but is not yours to edit.
  • Verification guidanceGuidance through Google’s process. The procedure and its timing are Google’s.
  • Categories and servicesThe primary category, secondary categories and services refined.
  • Description, area and hoursThe details that are quietly wrong, put right.
  • PhotosChecked and corrected as part of the audit.
  • A way to ask for reviewsA repeatable way to ask at the point a customer is most likely to say yes.

How it runs

A few days, not a program

Typical timeline: 2–4 days verification timing is Google’s, not Kreated’s

  1. UnderstandAccessCreate, claim or verify the profile, with guidance through Google’s steps.
  2. UnderstandAuditWhat is missing, inconsistent or quietly wrong.
  3. BuildCorrectCategories, services, description, area, hours and photos.
  4. BuildReviewsA repeatable way to ask, and help answering the ones that arrive.

Each step sits inside one of the five in the Method.

Two ways to buy it

One-time, or kept current

One time

Profile Optimization

from $450

A one-time audit and correction of the profile.

  • Categories, services and description
  • Service area, hours and photos
  • No monthly commitment

Monthly

Local Presence

$500/mo

For a business that needs its local foundation kept accurate and healthy.

  • Profile management and posts worth making
  • A review strategy, and help answering
  • Citations, monitoring and monthly reporting

Ongoing profile work also sits inside local SEO engagements.

Every project is scoped and priced in writing before it begins.

Who it’s for

For a profile that was never finished

And what it will not do.

A business with a profile that was set up quickly, inherited from somebody who has left, or never finished — and that wants it correct without committing to a monthly program. The one-time correction is deliberately one time. Buying it does not commit you to anything ongoing.

It is not a ranking guarantee. A complete, accurate profile is a prerequisite for local visibility, not a purchase of it. What position you hold depends on competition, proximity and a great deal Google does not publish.

Read more

It is not review generation. Reviews are earned from customers. Nothing here manufactures them, and any service that offers to should be treated as a liability rather than a supplier.

It is not a substitute for a website. A profile pointing at a site that does not explain the business is a limited asset. The two are worked on together for that reason.

Built in

Who this was built for

The profile was part of both engagements.

Leak Locators East Coast

Website · Google Business Profile · Technical SEO · Ongoing monthly SEO

Read the case study

Clients

In their own words

J.R. runs Leak Locators East Coast, where the profile was part of the engagement.

“They rebuilt our website for Leak Locators East Coast and have helped us improve our SEO, Google Business Profile, and overall presence online.”

J.R.CEO, Leak Locators East CoastPublished Google review
Read the full review

We’ve had a great experience working with Kreated. They rebuilt our website for Leak Locators East Coast and have helped us improve our SEO, Google Business Profile, and overall presence online.

It did take about a month before we started seeing a noticeable increase, but since then we’ve definitely seen more leads and actual jobs coming in through Google. That was the biggest thing for us. A better looking website is great, but seeing it actually start bringing in more business is what made the difference.

The website is much more professional, easy to use, and does a much better job explaining what we do and the areas we serve. Skyler is very responsive and continues to make improvements instead of just finishing the site and moving on.

We’re very happy with the results so far and would definitely recommend Kreated to any local business looking for a better website, stronger SEO, and more leads!!

Questions

The profile, answered

I don’t have a profile yet. Can you set one up?

If you do not have a profile yet, Kreated helps you create, claim and verify it first, then completes the profile using the steps below.

Can you guarantee Google will verify my business?

No. Verification is Google’s decision and no agency controls it. What is offered is guidance through the process, getting the information right, knowing what Google asks for, and knowing what to do when a verification attempt fails.

Is this ongoing management?

No, and this is worth being exact about. A Growth project includes a one-time audit and optimization of an existing profile. It is not monthly management, and monthly management is not included in Growth. Continuing profile work (posts, ongoing updates, review monitoring) is part of Local Presence at $500/month or Local Growth at $900/month.

Will this get me into the top three results?

No one can promise that, and nothing on this site does. A complete, accurate, consistent profile is the part that is within anyone’s control. Where a profile appears is not. If the profile is not appearing at all, why your business may not be showing on Google Maps covers the causes, including the one nobody can fix.

Do you write or buy reviews?

No. Reviews are written by customers or they are worthless. What this service builds is the process, a repeatable way to ask at the point a customer is most likely to say yes.

Can I buy profile management on its own, monthly?

Yes. Local Presence, at $500/month, is the monthly option for keeping the profile accurate: profile management, reviews, citations and monitoring. Local Growth, at $900/month on a three-month initial commitment and month-to-month after that, includes it alongside the wider search work. The one-time fix is Profile Optimization from $450, and it is also built into a Growth website project from $2,950. Every engagement is scoped and priced in writing before it begins.

What can you change, and what does Google control?

Workable: the primary category, which is the strongest signal a profile owner controls, plus secondary categories, services, descriptions, photos, hours, the consistency of the business information, and a repeatable way of asking for and answering reviews. Google's: which verification method is offered and whether it succeeds, how far the searcher is from the business, and the ranking itself.

Why can nobody guarantee the map results?

Because local results are influenced by relevance, distance and prominence, and distance cannot be changed by anyone. A profile can be made more relevant and more complete. It cannot be made closer to the person searching.